The ICAS Bulletin
Institute for Corean-American Studies, Inc.




March 10, 2001
Dear Friend:

We are pleased to share with you that Samsung Electronics Co. announced today that Jay Y Lee has been promoted to the position of vice president in the company's corporate strategic-planning office.

Jay is the only son, 32 -year-old, of Samsung Chairman Kun Hee Lee. In this position, he will focus on corporate governance and transparency issues and strategies to enhance shareholder value.

Thank you.


Regards,
Sang Joo Kim / signed
Sr Fellow & Executive Vice President






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